Buy Windows from Microsoft or from a key shop?

Both routes activate on Microsoft servers. The difference is price, licence type and who supports you.

What Microsoft offers

Full-price digital licences tied to your account, and free downloads.

What key shops offer

Lower prices, usually OEM or Retail keys, delivered by email.

How to choose

  • Maximum simplicity and budget is no issue: Microsoft.
  • A lower price with a known refund policy: a key shop.

How to choose a shop

Follow our checklist.

Where to get the Windows image

Always from Microsoft, wherever you buy the key.

Is a key from a shop less genuine?

It activates the same way. What matters is the seller’s guarantee.